PORTFOLIO  >  REFORM WEBSITE

RESTAURANT CONCEPT

RESTAURANT NAME & URL
REFORM SANDWICHES & BEER
reformgrub.com


FOOD & DRINK
Fresh sandwiches made to order using organic ingredients, sourced from local California farms. Bottled water, soda and local craft beer.

Customization: Choice of breads, proteins, veggies and sauces

LOCATION
A suburb of Los Angeles
Woodland Hills, CA  
Located in the Warner Center area where several corporate
headquarters and high-end shops are.


 

PRIMARY TARGET AUDIENCE
Professional business people
Ages 25-55


FOOD COST
$$ - a little on the higher end than a traditional quick bite restaurant. Approx. $14/person with a non-alcoholic drink

ELEVATOR PITCH
Reform Sandwiches & Beer is passionate about providing quality fresh food made with ingredients sourced from local organic and free range farms. It is a friendly lunch time eatery where local business professionals can grab a healthy and hearty meal while enjoying a craft beer.

STRATEGY NEEDS

USER NEEDS

  • Discover what food is offered

  • Find out if the restaurant delivers to their area

  • Customize online orders for pickup or express eat-in

  • Save past orders for quick reordering

  • Know when food will be ready

  • Order catering

  • Notified about special social events

CLIENT NEEDS

  • To sell food online that will be delivered

  • Provide a system for order customization

  • Notify customers when order is ready

  • Make food look fresh, tasty and hearty

  • Gain loyal customers

  • Communicate that their staff is friendly and willing to provide exceptional service and are taken care of

  • Communicate their beliefs in balanced ecology    

     

OUTLINE OF SCOPE

FUNCTIONALITY REQUIREMENTS

  • Interactive menu listing ingredients w/ options

  • Download-able PDF menu

  • Pricing

  • Shopping cart

  • Account creation / log in

  • Account / password recovery

  • Guest order option

  • Custom order sandwiches

  • Custom order catering

  • Location & contact information

  • Delivery information: time & pricing

  • Indicate date/time of delivery

  •  Online payment system

  • Order confirmation

  • Ability to changes/cancel catering service online after order has been placed

  • Save current/past orders for quick reordering

USER PERSONAS
TODD WILSON

 

“You cannot experience life
without living it.”


Age: 38


Project Coordinator
at Katalyst with a B.A. in I.T.

Salary: $78K


Former jock that loves to watch the game
with his buddies and is looking for a girl with
like interests. Wants to network after hours in a friendly environment that does not have the stigma of a bar, but also is not as
cliché as a coffee house.

 

ABRAM BISHARA

 

“Nothing is handed to you.”

 

Age: 52

 

Account Executive
at Aflac with a B.A. in Business

Salary: $130K


A conservative workaholic that loves
to network on the golf course. Recently divorced for the 2nd time. Hosts B-to-B luncheons and needs catering services
that will wow clients frequently.

MARCIE STEPHENSON

 

“I love cows, but they
taste good too!”

 

Age: 29

 

Accountant
at Blue Cross
Salary: $65K


A health conscious picky eater that is always looking for ways to maximize her time so
she can use her time wisely. Volunteers at animal shelters. Easy going and loves to have a good laugh with friends. Works-out at the
gym with long-time boyfriend.

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818.391.0501      EMAIL